Small businesses might be more aware of their online reputation than an enterprise
As a small business owner, your competition locally is extremely high. With online research at an all time high, a company’s reputation is more important than ever.
A company’s brand is a bond that ensures consumer loyalty, consumer referrals, and recommendations by word of mouth. A positive company brand can draw additional attention and marketing opportunities without spending on traditional marketing. Tesla has utilized this stategy extremely well.
A company reputation directly correlates to how the outside world perceives the brand, including current or prospective employees, investors and vendors or policymakers, regulators and the media. Having a plan in place insulates your business from major risk and lost profits.
Every business, whether operating as a traditional brick and mortar entity or online business, indirectly and directly, impacts their reputation on a daily basis.
A company impacts their reputation by how they conduct business through direct contact with their consumers, through contact with their employees within their company and through contact with third parties. What sets a company apart is how they manage their online presence. Local brick and mortar businesses must be just as aware, if not more aware, of their online reputation, than internet-based businesses.
Online Reputation Management is one of the most overlooked facets of a business, although investment in a company’s ORM will prove to be one of the best returns on investment for a company, both in the short term and the long term. A strategic and well thought out plan enables a business to focus on company performance while reaping the short and long-term benefits of creating, promoting and maintaining a positive online reputation.
To learn more about how New Reputation can help build, repair, and protect you company’s brand, visit their official website.
